domenica 13 gennaio 2013

In the jungle, you must wait, until the dice read five or eight...


 

Did you remember Jumanji? It was one of my favourite films in my childhood. The main character Alan Parrish is the son of Sam Parrish, the rich owner of a  famous men shoes factory (and this gives him a lot of trouble with his classmates). 
When he was fleeing from a gang of bullies he takes refuge to his father's shoe factory and he met his friend Carl Bentley, one of Sam's employees. Carl was very excited because he had planned to show to his father something that worked for a long time: a prototype of a basketball sneaker! 




Jumanji on wikipedia
Jumanji on IMDb

sabato 12 gennaio 2013

Crazy Commercials from Japan

Japanese television advertising is probably the strangest exist.
Not even a giant like Nike is saved! Here are three video crazy from power ranger to mega robots:



Ad of 2006 for the colorful model "Air Max". A businessman meets...Power Rangers!

giovedì 10 gennaio 2013

Running Shoes - How are made?

An episode from the popular science TV program "How it's made" explain how industries produce custom running shoes.

mercoledì 9 gennaio 2013

7 DEADLY SINS

The "Seven deadly sins", also known as capital vices, is a list of seven sins that, in Catholicism, are the most serious. They are:

-Sloth, the physical laziness or not to react to the life;
-Pride, the desire to be superior to others;
-Greed, the irrepressible desire for material goods;
-Envy, to desire the happiness of others, perceived as a source of frustration
-Lust, huge sexual appetite an end in itself
-Gluttony, huge appetite for the pleasures of the table, eating more than necessary just for pleasure
-Wrath, the burning desire of a violent revenge after a wrong suffered.


Sneakers are a piece of clothing designed to facilitate the execution of physical activity ... but it has become a fashion clothing item like any other, and a symbol of Pride, the desire to appear more fashionable. Very often they are also used as a symbol of their wealth (as the models most "valuable" are very expensive). 
Not only: the physical activity itself, especially these days, is used to reshape the body and appear more beautiful, more desirable. In this regard, you can also connect the cardinal sin of Envy: to desire the physical shape of someone else and do everything to get it.

Finally, do not forget the previously  several times mentioned "sneakerheads" ... Are not they one of the greatest example of Greed?

lunedì 7 gennaio 2013

New Feel ONE MANY


In 2010, the French company Decathlon launched "New Feel ONE MANY", an economy line of colorful shoes with a particular philosophy: "a single sole, many pairs of shoes."
In this way encourage the consumer to buy more pairs of shoes so that they can be interchanged depending on your style of dress, even during the day (being easily transportable).


venerdì 4 gennaio 2013

Smell of sport shoes

Teacher continue to give us strange tasks to stimulate us to analyse our objects in 360°. 
So, what is the smell of athletic shoes? It's not a banal question.
Cause their structure, material and characteristics, all sport shoes smells like rubber. That's because all of them have a more or less large rubber sole, obligatory feature of shoes of this type. Other synthetic materials, in fact, have no smell or have not strong enough to cover the rubber.
Depending on their use, the sneakers can take the smell of something else. What are trampled, for example. Soccer shoes probably smell of fresh grass, tennis shoes of dirt. Obviously, being in contact with a part of the body for a long time, even smell of sweat, of course.